Privacy policy

This data protection declaration informs you about the nature, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the websites, functions and content associated with it, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as “online offer”). With regard to the terms used, such as “personal data” or their “processing”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Person responsible:

Name/Fa.:                         Farm-ING Smart Farm Equipment GmbH

Street no.:                          Poigen 39

Postal code, city, country:                 3580 St. Bernhard – Frauenhofen, Austria

Tax number:               23084/4912

Types of data processed:

• Inventory data (names, addresses).
• Contact information (email, phone numbers).
• Content data (text inputs, photographs, videos).
• Contract data (subject of the contract, term, customer category).
• Payment data (bank details, payment history).
• Usage data (web pages visited, interest in content, access times).
• Meta/communication data (device information, IP addresses).

Processing of special categories of data (Art. 9(1) GDPR):

No special categories of data are processed.

Categories of persons concerned by the processing:

• Customers / prospects / suppliers.
• Visitors and users of the online offer.

In the following, we also refer to the people concerned collectively as “users”.

Purpose of processing:

• Provision of the online offer, its contents and functions.
• Provision of contractual services, service and customer care.
• Respond to contact requests and communicate with users.
• Marketing, advertising and market research.
• Safety measures.
• Voucher sale

Status: 25.5.18

1. Relevant legal basis
   In accordance with Art. 13 DSGVO, we inform you about the legal basis of our data processing. If the legal basis is not stated in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 DSGVO, the legal basis for processing for the fulfillment of our services and implementation of contractual measures as well as answering inquiries is Art. 6 para. 1 lit. b DSGVO, the legal basis for processing to fulfill our legal obligations is Art. 6 para. 1 lit. c DSGVO, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d DSGVO as the legal basis.
2. Changes and Updates to Privacy Policy
   We encourage you to periodically review the content of our privacy policy. We will adapt the privacy policy as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.
3. Security measures
   We take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk in accordance with Article 32 of the GDPR, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons; the measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access concerning them, input, disclosure, ensuring availability and their separation. Furthermore, we have established procedures to ensure the exercise of data subjects’ rights, deletion of data, and response to data compromise. Furthermore, we already take the protection of personal data into account during the development or selection of hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Article 25 of the GDPR).
   The security measures include, in particular, the encrypted transmission of data between your browser and our server.
4. Cooperation with processors and third parties
   If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as to payment service providers, is required for the performance of the contract pursuant to Art. 6 (1) lit. b DSGVO), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
   If we commission third parties with the processing of data on the basis of a so-called “order processing agreement”, this is done on the basis of Art. 28 DSGVO.
5. Transfers to third countries
   If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of using third-party services or disclosing or transferring data to third parties, this will only be done if it is done to fulfill our (pre-)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or allow the processing of data in a third country only if the special requirements of Art. 44 et seq. DSGVO are met. This means, for example, that processing takes place on the basis of special guarantees, such as the officially recognized determination of a level of data protection that corresponds to that of the EU (e.g., for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).
6. Rights of data subjects
   You have the right to request confirmation as to whether data in question is being processed and to information about this data, as well as further information and a copy of the data in accordance with Art. 15 of the GDPR.
   You have accordingly. Art. 16 DSGVO the right to request the completion of the data concerning you or the correction of incorrect data concerning you.
   In accordance with Article 17 of the GDPR, you have the right to demand that the data in question be deleted without delay or, alternatively, to demand restriction of the processing of the data in accordance with Article 18 of the GDPR.
   You have the right to request to receive the data concerning you that you have provided to us in accordance with Article 20 of the GDPR and to request its transfer to other data controllers.
   They have further pursuant to Article 77 DSGVO the right to lodge a complaint with the competent supervisory authority.
7. Right of revocation
   You have the right to revokeconsents granted in accordance with Art. Art. 7 par. 3 DSGVO with effect for the future.
8. Right of objection
   You may object to the future processing of data relating to you in accordance with Art. 21 DSGVO at any time. The objection can be made in particular against the processing for purposes of direct advertising.
9. Cookies and right to object to direct advertising
   We use temporary and permanent cookies, i.e. small files that are stored on users’ devices (for an explanation of the term and its function, see the last section of this privacy policy). In part, the cookies serve security purposes or are necessary for the operation of our online offer (e.g., for the display of the website) or to store the user decision when confirming the cookie banner. In addition, we or our technology partners use cookies for reach measurement and marketing purposes, about which users are informed in the course of the privacy policy.
   A general objection to the use of cookies used for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU side http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by means of their deactivation in the browser settings. Please note that in this case not all functions of this online offer can be used.
10. Deletion of data
    The data processed by us will be deleted or restricted in its processing in accordance with Art. 17 and 18 DSGVO. Unless expressly stated within the scope of this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention obligations. If the data are not deleted because they are required for other and legally permissible purposes, their processing will be restricted. I.e. the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law.
    According to legal requirements, the storage is carried out in particular for 7 years in accordance with § 132 para. 1 BAO (accounting records, vouchers/invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real property and for 10 years for records in connection with electronically provided services, telecommunications, radio and television services provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.
11. Provision of contractual services (voucher purchase, online booking and registration)
    We process inventory data (e.g., names and addresses as well as contact data of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services pursuant to. Art. 6 par. 1 lit b. DSGVO. The entries marked as mandatory in online forms are required for the conclusion of the contract.
    In the case of a contract conclusion, the data is not public and cannot be indexed by search engines. The data will be stored in accordance with the statutory retention obligation or for  commercial or tax law reasons. Art. 6 par. 1 lit. c DSGVO retained.
    We process usage data (e.g., the web pages visited on our website, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile, e.g., to display product information to users based on the services they have used to date.
    The deletion takes place after the expiry of legal warranty and comparable obligations, the necessity of storing the data is reviewed every three years; in the case of legal archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) storage obligation); information in the customer account remains until its deletion.
12. Contact
    When contacting us (via contact form or e-mail), the user’s details are used to process the contact request and its handling in accordance with the German Data Protection Act. Art. 6 par. 1 lit. b) DSGVO processed.
    User information may be stored in our Customer Relationship Management System (“CRM System”) or comparable inquiry organization. We use the CRM system “Microsoft General Dynamics”, from the provider Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399 USA, Universal Business Identifier: 600 413 485, http://www.microsoft.com/) on the basis of our legitimate interests (efficient and fast processing of user requests). For this purpose, we have concluded a contract with Microsoft Corporation with so-called standard contractual clauses, in which Microsoft Corporation undertakes to process user data only in accordance with our instructions and to comply with the EU level of data protection. Help Scout is also certified under the Privacy Shield agreement, thereby providing an additional guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt0000000KzX1AAK&status=Active).
    We delete the requests if they are no longer necessary. We review the necessity every two years. In the case of legal archiving obligations, deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).
13. Comments and contributions
    When users leave comments or other contributions, their IP addresses are stored on the basis of our legitimate interests as defined in Art. 6 para. 1 lit. f. DSGVO stored for 7 days.
    This is done for our security, in case someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we ourselves may be prosecuted for the comment or post and are therefore interested in the identity of the author.
14. G-Data Anti-Spam Check
    With G DATA Antivirus / Internet Security / Total Security (hereinafter: “G DATA Antivirus Software”) we get you protection against viruses, Trojans, phishing and other malware. G DATA Antivirus Software includes several components for this purpose, in each of which we process personal dataIn the “Spam Filter” module, G DATA Antivirus Software processes incoming emails to analyze them for spam. To this end, G Data is working with technology partner Cyren. In order to match incoming emails with known spam messages, G DATA transmits a hash value of these emails to Cyren. In individual cases, e-mail content (e.g. the message header) may also be transmitted to Cyren. This also serves to classify the respective message as spam. This data is processed in order to fulfill the contract for the use of the respective G DATA Antivirus Software.Support / Data Protection Officer / Data Protection InquiriesG DATA Antivirus Software is in each case a product of G DATA Software AG, Königsallee 178, 44799 Bochum, Germany. G DATA Software AG is the responsible party in terms of data protection regulations. You can submit support requests via the contact form at https://www.gdata.de/support/kontaktNutzercan use pseudonyms or refrain from entering a name or e-mail address. You can completely prevent the transfer of data by not using our commenting system. That would be a shame, but unfortunately we don’t see any other alternatives that work just as effectively.
15. Collection of access data and log files
    We collect data on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
    Log file information is stored for security reasons (e.g. to clarify acts of abuse or fraud) for a maximum of seven days and then deleted. Data whose further retention is required for evidentiary purposes is exempt from deletion until final clarification of the respective incident.
16. Online presences in social media
    We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to be able to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and data processing policies of their respective operators apply.
    Unless otherwise stated in our privacy policy, we process the data of users if they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.
17. Cookies & Reach Measurement
    Cookies are pieces of information that are transmitted from our web server or third-party web servers to users’ web browsers, where they are stored for later retrieval. Cookies may be small files or other types of information storage.
    We use “session cookies”, which are only stored for the duration of the current visit to our online presence (e.g. to enable the storage of your login status or the shopping cart function and thus the use of our online offer at all). In a session cookie, a randomly generated unique identification number is stored, a so-called session ID. In addition, a cookie contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offer and log out or close the browser, for example.
    Users are informed about the use of cookies in the context of pseudonymous reach measurement as part of this privacy policy.
    If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
    You can object to the use of cookies used for reach measurement and advertising purposes via the Network Advertising Initiative opt-out page(http://optout.networkadvertising.org/) and additionally the U.S. website(http://www.aboutads.info/choices) or the European website(http://www.youronlinechoices.com/uk/your-ad-choices/).
18. Google Analytics
    We use Google Analytics, a web analytics service provided by Google LLC (“Google”), on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 (1) lit. f. DSGVO) Google Analytics, a web analytics service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.
    Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
    Google will use this information on our behalf for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Thereby, pseudonymous usage profiles of the users can be created from the processed data.
    We use Google Analytics to display the ads placed within advertising services of Google and its partners only to those users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Google (so-called “remarketing”, or “Google Analytics Audiences”). With the help of Remarketing Audiences, we also want to make sure that our ads match the potential interest of users and are not harassing.
    We use Google Analytics only with IP anonymization enabled. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
    The IP address transmitted by the user’s browser is not merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of the data generated by the cookie and related to their use of the online offer to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available under the following link:https://tools.google.com/dlpage/gaoptout?hl=de.
    You can find more information on data use by Google, setting and objection options on the Google websites:https://www.google.com/intl/de/policies/privacy/partners (“Data use by Google when you use our partners’ websites or apps”), https://policies.google.com/technologies/ads (“Use of data for advertising purposes”), https://adssettings.google.com/authenticated (“Manage information that Google uses to show you advertising”).
19. Google-Re/Marketing-Services
    We use the marketing and remarketing services (in short “Google-Marketing-Services”) of Google LLC, 1600 Amphitheatre Park, Mountain View, CA 9. DSGVO) the marketing and remarketing services (in short “Google marketing services”) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).
    Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
    Google’s marketing services allow us to display advertisements for and on our website in a more targeted manner to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products he or she was interested in on other websites, this is referred to as “remarketing”. For these purposes, when our website and other websites on which Google marketing services are active are called up, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which web pages the user has visited, which content the user is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring web pages, time of visit and other information about the use of the online offer. The IP address of the user is also recorded, whereby we inform you within the scope of Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is transferred in full to a Google server in the USA and shortened there. The IP address is not merged with user data within other Google offerings. The above information may also be combined by Google with such information from other sources. When the user subsequently visits other websites, they can be shown ads tailored to their interests.
    User data is processed pseudonymously as part of Google’s marketing services. I.e. Google does not store and process e.g. the name or email address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. I.e. from Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users by Google marketing services is transmitted to Google and stored on Google’s servers in the USA.
    The Google marketing services we use include the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies can therefore not be tracked through the websites of AdWords customers. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
    We may integrate third-party advertisements based on the Google marketing service “DoubleClick”. DoubleClick uses cookies to enable Google and its partner websites to serve ads based on users’ visits to this website or other websites on the Internet.
    We may integrate third-party advertisements based on the Google marketing service “AdSense”. AdSense uses cookies to enable Google and its partner websites to serve ads based on users’ visits to this website or other websites on the Internet.
    Likewise, we can use the service “Google Optimizer”. Google Optimizer allows us to track how various changes to a website (e.g. changes to input fields, design, etc.) as part of so-called “A/B testing”. Cookies are placed on users’ devices for these testing purposes. Only pseudonymous data of the users is processed.
    Furthermore, we may use the “Google Tag Manager” to integrate and manage Google analytics and marketing services on our website.
    For more information about Google’s use of data for marketing purposes, please visit the overview page:https://policies.google.com/technologies/ads, Google’s privacy policy is available athttps://policies.google.com/privacy
    . If you wish to object to interest-based advertising by Google marketing services, you may use the settings and opt-out options provided by Google:https://adssettings.google.com/authenticated.
20. Facebook, Custom Audiences, and Facebook Marketing Services
    Within our online offer, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes.
    Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
    With the help of the Facebook pixel, it is possible for Facebook to determine the visitors of our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display Facebook ads placed by us only to Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).
    Furthermore, when using the Facebook Pixel, we use the additional function “extended matching” (in this case, data such as telephone numbers, e-mail addresses or Facebook IDs of the users) to create target groups (“Custom Audiences” or “Look Alike Audiences”) are transmitted to Facebook (encrypted). Further information on “extended adjustment”:  https://www.facebook.com/business/help/611774685654668).
    We also use the “Custom Audiences from File” procedure of the social network Facebook, Inc. In this case, the email addresses of the newsletter recipients are uploaded to Facebook. The upload process is encrypted. The upload is used solely to determine recipients of our Facebook ads. In this way, we want to ensure that the ads are only displayed to users who have an interest in our information and services.
    The processing of the data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general guidance on the display of Facebook Ads, in Facebook’s Data Use Policy:https://www.facebook.com/policy.php. Specific information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616.
    You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set what types of ads are shown to you within Facebook, you can go to the page set up by Facebook and follow the instructions there for usage-based advertising settings:https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
    You may further object to the use of cookies used for reach measurement and advertising purposes via the Network Advertising Initiative opt-out page(http://optout.networkadvertising.org/) and additionally the U.S. website(http://www.aboutads.info/choices) or the European website(http://www.youronlinechoices.com/uk/your-ad-choices/).
21. Facebook Social Plugins
    We use social plugins (“plugins”) of the social network facebook.com on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 (1) lit. f. DSGVO) social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are recognizable by one of the Facebook logos (white “f” on blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook social plugins can be viewed here:https://developers.facebook.com/docs/plugins/.
    Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
    When a user calls up a function of this online offer that contains such a plugin, his or her device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated by the user into the online offer. In doing so, usage profiles of the users can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.
    By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to obtain and store his or her IP address. According to Facebook, only an anonymized IP address is stored in Germany.
    The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and settings options for protecting the privacy of users, can be found in the privacy policy of Facebook:https://www.facebook.com/about/privacy/.
    If a user is a Facebook member and does not want Facebook to collect data about him or her via this online offering and link it to his or her membership data stored with Facebook, he or she must log out of Facebook and delete his or her cookies before using our online offering. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings:https://www.facebook.com/settings?tab=ads  or via the US-American site http://www.aboutads.info/choices/  or the EU side http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
22. Jetpack (WordPress Stats)
    We use the plugin Jetpack (here the sub-function “WordPress Stats”) on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) f. DSGVO) the plugin Jetpack (here the sub-function “WordPress Stats”), which embeds a tool for statistical analysis of visitor traffic and is provided by Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA. Jetpack uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site.
    The information generated by the cookie about your use of this website is stored on a server in the USA. In the process, user profiles can be created from the processed data, whereby these are only used for analysis purposes and not for advertising purposes. Further information can be found in Automattic’s privacy policy: https://automattic.com/privacy/ and notes on Jetpack cookies:https://jetpack.com/support/cookies/.
23. Newsletter
    With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.
    Newsletter content: We send newsletters, e-mails and other electronic notifications with promotional information (hereinafter “newsletter”) only with the consent of the recipients or a legal permission. Insofar as the contents of the newsletter are specifically described in the course of registration, they are decisive for the user’s consent. In addition, our newsletters contain information about our products, offers, promotions and our company.
    Double-Opt-In and logging: The registration for our newsletter takes place in a so-called double-opt-in process. I.e. after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign e-mail addresses. Subscriptions to the newsletter are logged in order to be able to prove the subscription process in accordance with legal requirements. This includes the storage of the login and confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider are logged.
    Dispatch service provider: The newsletter is dispatched by CleverReach GmbH & Co KG, Mühlenstr. 43, 26180 Rastede, hereinafter referred to as “Shipping Service Provider”. You can view the privacy policy of the shipping service provider here: https://www.cleverreach.com/de/datenschutz/.
    Furthermore, according to its own information, the dispatch service provider may use this data in pseudonymous form, i.e. without assigning it to a user, to optimize or improve its own services, e.g. to technically optimize the dispatch and presentation of the newsletter or for statistical purposes to determine which countries the recipients come from. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
    Registration data: To sign up for the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to enter a name for the purpose of personal address in the newsletter.
    Performance measurement – The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from the server of the dispatch service provider when the newsletter is opened. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened, and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor that of the shipping service provider to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
    The dispatch of the newsletter and the measurement of success are based on the consent of the recipients in accordance with. 6 para. 1 lit. a, Art. 7 DSGVO in conjunction with § 107 para. 2 TKG or on the basis of the statutory permission pursuant to § 2 TKG. § 107 para. 2 and 3 TKG.
    The logging of the registration process takes place on the basis of our legitimate interests in accordance with. Art. 6 par. 1 lit. f DSGVO and serves as proof of consent to receive the newsletter.
    Cancellation/Revocation – You can cancel the receipt of our newsletter at any time, i.e. revoke your consents. You will find a link to cancel the newsletter at the end of each newsletter. If users have only subscribed to the newsletter and cancelled this subscription, their personal data will be deleted.
24. Integration of third-party services and content
    Within our online offer, we use content or service offers of third-party providers on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) content or service offers from third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”). This always assumes that the third-party providers of this content are aware of the IP address of the user, since without the IP address they would not be able to send the content to their browser. The IP address is thus required for the display of this content. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be linked to such information from other sources.

• If our customers use the payment services of third parties (e.g. PayPal or Sofortüberweisung), the terms and conditions and privacy notices of the respective third party providers apply, which are available within the respective websites, or transaction applications.
• External fonts from Google, LLC, https://www.google.com/fonts (“Google Fonts”). Google Fonts are integrated by calling up a Google server (usually in the USA). Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.
• Maps of the service “Google Maps” of the third party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.
• Videos from the “YouTube” platform of the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy:  https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.
• Functions of the Google+ service are integrated within our online offer. These functions are offered by the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you are logged in to your Google+ account, you can link the content of our pages to your Google+ profile by clicking the Google+ button. This allows Google to assign the visit to our pages to your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Google+. Privacy policy:  https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.
• Functions of the Instagram service are integrated into our online offering. These functions are offered by Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram. Privacy policy: http://instagram.com/about/legal/privacy/.
• Within our online offer, we use the marketing functions (so-called “LinkedIn Insight Tag”) of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time one of our pages containing LinkedIn functions is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our web pages with your IP address. With the help of the LinkedIn Insight Tag, we can in particular analyze the success of our campaigns within LinkedIn or determine target groups for them based on the interaction of users with our online offer. If you are registered with LinkedIn, it is possible for LinkedIn to assign your interaction with our online offering to your user account. Even if you click the “Recommend button” of LinkedIn and are logged into your account at LinkedIn, it is possible for LinkedIn to assign your visit to our website to you and your user account. LinkedIn is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy policy:  https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
• External code of the JavaScript framework “jQuery”, provided by the third-party provider jQuery Foundation, https://jquery.org.
• We use the tool of Eventbrite Inc. for online booking. is a Delaware registered business with its principal place of business at 155 5th Street, Floor 7, San Francisco, CA 94103, Reg. No. 4742147, USA. This software also stores personal data to the following extent:  https://www.eventbrite.de/support/articles/de/Troubleshooting/datenschutzrichtlinien-von-eventbrite?lg=de

25. Your rights

Of course, we will be happy to inform you about the processing of your personal data. In accordance with the provisions of data protection law, you as the data subject have the following rights and remedies:

• the right to information about your personal data stored by us in accordance with Art 15 DSGVO. It may be necessary for you to prove your identity in a suitable form for this purpose.
• Right to rectification of inaccurate or completion of incomplete personal data pursuant to Art 16 GDPR.
• Right to erasure of your personal data pursuant to Art 17 GDPR, provided that the reasons set out in Art 17 (1) lit a to f GDPR (e.g. discontinuation of the purpose for processing) exist and the processing of your personal data is not necessary pursuant to Art 17 (3) GDPR.
• Right to restrict the processing of your personal data pursuant to Art 18 DSGVO.
• Right to data portability according to Art 20 DSGVO.
• Right to object to the processing of your personal data pursuant to Art 21 DSGVO.
• Right to revoke declarations of consent given in accordance with Art 7 DSGVO.
• Right of complaint: You have the right to lodge a complaint with the supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose. In Austria this is:Austrian Data Protection Authority, Wickenburggasse 8, 1080 Vienna, telephone: +43 1 52 152-0, e-mail:  dsb@dsb.gv.atZurTo assert your rights against Gregor Witzmann e.U. and if you have any questions, please send an e-mail to: office@farm-ing.com. If you take measures to enforce your rights under the GDPR as listed above, Gregor Witzmann e.U. must comment on the requested measure within one month of receiving your request at the latest or, if the legal requirements are met, comply with the request.

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